We're done with spreadsheets.
Here's what running e-commerce actually looks like:
Sunday night.
Laptop open.
17 browser tabs.
3 spreadsheets.
1 bottle of wine (optional but common).
Export from Amazon.
Export from TikTok.
Export from Shopify.
Copy-paste into the "master" sheet.
Fix the formulas that broke.
Pray the numbers make sense.
Do this every week. Forever.
"What's our profit on that serum?"
"Uh... let me check... give me 2 hours."
This is insane.
We're running businesses worth millions on spreadsheets that would fail an accounting 101 exam.
What We Believe
PROFIT > REVENUE
Revenue is vanity. Profit is sanity. You can grow your way into bankruptcy if you're not careful.
AUTOMATION > MANUAL
If you're exporting CSVs in 2025, something is broken. Data should flow automatically. Period.
ALERTS > DASHBOARDS
Nobody stares at dashboards all day. The data should come to you when it matters.
DECISIONS > DATA
Data is useless if you don't act on it. AI should tell you what to do, not just what is.
CONTROL > AUTOPILOT
AI recommends. You decide. Nothing happens without your click. Your business. Your call.
The Vision
Imagine this:
Wake up Monday.
Open Hyperfocus.
See exactly what needs attention.
Handle it in 30 minutes.
Get back to growing your business.
That's what we're building.